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WEA Trust and Health Tradition Health Plan to Exit Wisconsin Health Insurance Market

Will Continue Long Term Care, Life and Vision Coverage 

MADISON, Wisc., June 1, 2022—The Wisconsin-based not-for-profit WEA Trust and Health Tradition Health Plan announced today that they will be ending their health insurance market offerings by the end of 2022.  The WEA Trust will continue to maintain long term care, life, and vision coverage for its members.

“The challenges related to healthcare consolidation, the costs associated with the global pandemic, and the drop in the stock market have made it difficult for local, not-for-profit organizations like ours who seek to provide families with high value personal care,” stated  Vaughn Vance, President and CEO. “It became clear that we had to make the difficult decision to pivot as an organization before we sacrificed what has made WEA Trust unique for many years.” 

The insurer will begin a phased approach to reduce its workforce by notifying 110 employees that their positions are ending. Each employee will be offered a severance package and a minimum of 60 days’ notice.

 “We made long-term commitments decades ago to members in our long term care and life products that will be in place well into the future. It is in the best interest of our members to pivot our offerings to sustain those promises,” stated Vance.

Existing WEA Trust and Health Tradition Health Plan members will continue to be covered under their current contract without changes to their benefit plan and provider network until they choose new health insurance coverage or December 31, 2022, whichever is earlier. For additional information go to HealthTradition.com or WEAtrust.com

About WEA Trust

WEA Trust was founded in 1970 by the Wisconsin Education Association Council (WEAC) to address a grave concern: public school employees in our state were unable to obtain comprehensive insurance products. Over fifty-two years, WEA Trust has worked tirelessly to lighten the load of our public school employees, and later expanded to serve all the state employees of Wisconsin. WEA Trust has consistently been guided by a mission to develop a broad range of products, from health insurance to long-term care, to meet the needs of our members. WEA Trust has evolved and changed but its commitment to serving the people who serve our state has never wavered. 

About Health Tradition

Originally called Greater La Crosse Health Plan, Health Tradition Health Plan has changed its name and evolved its service area in Wisconsin over many years. Founded in 1985, Health Tradition Health Plan is an HMO that was created to provide members with access to the best care available with an enduring goal of providing an affordable option to great medical care.

Media Contact: Steve Lyons, (608) 220-7478